Qinglan Zheng — Product designer who ships code
qinglan.zheng
Fintech · Marketplace · Toronto

I’m Qinglan — a senior product designer who ships code.

Today I design lending experiences at Fig in Toronto — and increasingly ship them as code. My time is split between Fig’s lending funnel and Project Uno, a new everyday bank account.

Data-driven

I write my own funnel SQL, so the numbers — not opinions — decide which problem is next.

AI-pilled

Research pipelines, prototypes, and production PRs. AI is how I work, not a demo.

Growth-oriented

Conversion is the brief: I find the lift worth chasing, write the pitch, and run the bet as DRI.

Merged PRs in production◆ AI-assisted research pipeline◆ Regulated flow, end to end◆ Figma MCP · Cursor · Storybook◆ Booking conversion above 40%◆ 300% YoY growth◆
Merged PRs in production◆ AI-assisted research pipeline◆ Regulated flow, end to end◆ Figma MCP · Cursor · Storybook◆ Booking conversion above 40%◆ 300% YoY growth◆

Selected work

2019 — 2026
weeks → days FLAGSHIP · FIG · 2026

From weeks to days: building a design-in-code workflow at Fig

I pitched a two-week pilot, wired Figma and Claude into our codebase, and now ship UI changes as draft PRs — with engineering review intact.

Read the case study →
The Design Playground: a production loan-amount step running with mock data, next to a Design Playground panel listing every Prequal, Origination, Portal, and Chat screen
Origination redesign: selected screens from pre-qualified offer through booking success
End to end FIG · 2024–26

Redesigning loan origination: a regulated lending flow end to end

From prequalification to booking — designing for trust at the exact moments people abandon, with priorities set by my own SQL on funnel drop-off.

Read the case study →
AI-assisted · 3 signal streams FIG · RESEARCH · 2025–26

The Insight Engine: how I turned scattered user signals into funded projects

SMS replies, support tickets, and chatbot logs — read at scale by Claude every month against my own coding frame, cross-referenced against my funnel SQL, and turned into pitches that become funded projects.

Read the case study →
SIGNAL STREAMS MONTHLY
{{ row.label }} {{ row.value }}
{{ card.imgAlt }}
{{ card.metric }}

{{ card.title }}

{{ card.blurb }}

{{ card.tag }}