Ten years of multidisciplinary design experience. Armed with a Master of Landscape Architecture and a GIS & Spatial Analysis Certificate from the University of Pennsylvania, I specialize in data-driven design, user research, and product strategy.
At this level the job isn't producing screens — it's deciding which problems are worth solving, proving it with evidence I generate myself, and making the resulting change stick in the product and the process.
"She was the lead author on several Shape Up pitches, with multiple … becoming funded initiatives. That was a significant shift in expectations from her role and one that she embraced well."
— COO
"What impressed me most wasn't any single design she produced, but how much broader her impact has become. … Her biggest accomplishment was continuing to evolve into the voice of the customer across the organization."
— COO
"I've really enjoyed the process you've set up using FigJam for discovery, brainstorming, and prioritization. The work you've done on the UX metrics has been very insightful — I've personally made a bunch of changes to campaign timings and set up based on the details you've discovered."
— Marketing lead
"Peers consistently noted how easy you are to work with and how much output you deliver, which is particularly impressive given you have been operating as a team of 1."
— VP, Head of Product
"Honestly, been really impressed by how you've been tackling this. You've constantly gone above and beyond — both effort and in learning new skills — to build a better understanding of our users."
— Data analyst
"She made a massive amount of changes to our extremely complex autogenerated description algorithm and has ZERO bugs. Super impressive and thorough work!"
— Engineering lead
"You excel at explaining the 'so what' behind your work, tailoring your communication to different audiences and helping teams move from insight to decision efficiently."
— VP, Head of Product
"Shout out to Qinglan who did fantastic work in a short time for our reviews project — as well as really leaned into shipping iteratively. I was honestly very impressed!"
— VP of Engineering
Interaction design, persona creation, ideation, wireframing, prototyping, design systems.
Thematic analysis at scale, shipping UI as draft PRs, and prototyping flows before engineering time is committed. Decks, research reports and documentation get built as code too — the artifact is a design surface, not a template.
Data insight, interviews, competitor analysis, journey mapping, usability testing.
Enough code to ship real UI changes as draft PRs, and to QA specs myself.
Roadmapping, engineering stories, documentation, async project updates.
"Design is not just what it looks like and feels like. Design is how it works."
"Our brains are adapted to seek rewards that make us feel accepted, attractive, important, and included."
"Love creates growth, not the other way around."
Traveling, meeting people, learning new things — and planning the team socials nobody else volunteers for.