Designing Famealy: a food-sharing platform
Connecting busy working parents to quality homemade dinner — and giving immigrants and stay-at-home parents a way to earn income from their cooking.
Working parents want healthy dinner, but have no time to cook
Working parents don't have time to cook but want healthy, homemade food for their family. They're time-sensitive — planning dinner ahead for the week and expecting it on time. Meanwhile, immigrants and stay-at-home parents are struggling to make extra income with their cooking.
The solution: a platform connecting busy families to quality home-cooked food, while giving home chefs an economic opportunity.
Trust is the No. 1 concern in ordering homemade food
After a brainstorming session distilled into five key research points, I ran qualitative interviews with 5 people and a survey with 12, spanning both order-side and cook-side users.
"I order Uber Eats almost every night because I really don't have time to cook. If there's a more healthy option I'd love to try, but I need to know the chef and how I can trust him/her."
— Sara, working mom
From 5 interviews and a 12-person survey across order-side and cook-side users — trust in the chef ranked well above every other concern.
Designed for time, health, family, trust, and chefs
Design for time-saving
A meal calendar lets parents plan ahead and balance nutrition for the week, and track delivery progress.
Design for trust
Community reviews, chef intro pages, and transparent dish info help users discover and order from chefs they trust.
Design for chefs
The home page emphasizes chefs over dishes — giving chefs a branding opportunity and simplifying delivery logistics to one chef per day.
